Audience definition
Who buys from you, what triggers the search, and what they need to hear before they reach out — turned into targeting you can actually use.
Campaign strategy & planning
A plan worth spending on — before the first ad runs.
A lot of wasted ad spend is decided before launch: a vague audience, an offer nobody asked for, or no way to tell which channel produced which lead. We start by getting those answers on paper, so every campaign that follows has a job and a way to measure it.
What's included
What we take off your plate.
Offer development
A clear, specific reason to act now: a consultation, a quote, an assessment, a first-visit offer. Shaped around what your team can deliver well.
Channel mix
Where your budget should go first — search, social, email, your existing list — and what each channel is responsible for.
Tracking plan
Which actions count as leads, how they're tagged, and how they flow into your CRM, so reporting reflects real inquiries rather than clicks.
Follow-up map
What happens in the first minute, first day and first two weeks after someone raises their hand — because the plan doesn't end at the form.
Written campaign brief
A short, plain-English document your team can read in one sitting: goals, audiences, offers, channels, budget ranges and success measures.
How it works
From first conversation to up and running.
- 01
Discovery call
We learn your services, margins, capacity, service area and what you've tried before.
- 02
Review what exists
We look at your current site, ads, forms and follow-up — where leads come from today and where they stall.
- 03
Draft the plan
Audience, offer, channel mix and tracking plan, with the reasoning written out.
- 04
Walk-through & sign-off
We go through it together, adjust, and agree on what launches first.
Who it's for
A good fit if you're…
- Businesses about to start advertising for the first time
- Teams spending on ads without a clear picture of what's working
- Owners launching a new service, location or offer
- Marketing managers who need a plan they can defend internally
FAQ
Questions about strategy
Every engagement is scoped to your goals — talk to us for pricing.
Do I have to buy ads management to get a strategy?
No. Some clients take the plan and run it in-house. Many continue with us for the build and launch, but the strategy stands on its own.
How long does planning take?
It depends on how many services and audiences are involved. We'll give you a timeline when we scope the engagement — it's measured in weeks, not months.
Will you promise a certain number of leads?
No. Nobody can honestly promise that before a campaign runs. What we commit to is a clear plan, sound tracking and steady optimization once things are live.
What do you need from us?
An hour or two of your time for discovery, access to any existing ad accounts and analytics, and honest answers about which jobs you want more of.
Works well with
Related services
Paid ads management
Google and Meta campaigns built, launched and optimized by us — scoped to your goals in a written proposal.
Learn moreLanding pages & websites
Fast, focused pages connected straight to your CRM — every form submission becomes a tracked lead.
Learn moreReporting & dashboards
Campaign and pipeline dashboards, scheduled summaries and alerts — so you always know where leads come from and where they go.
Learn moreLet's talk about strategy for your business.
Every engagement is scoped to your goals — talk to us for pricing. We'll tell you honestly whether this is where you should start.